We created a concise set of guidelines for staff producing communications on behalf of the Library. The site included downloadable templates and gentle guidance on how to create consistent, compelling materials.
http://styleguide.library.virginia.edu/
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- Styleguide homepage with encouragement from dean
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- Styleguide image example
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- Guidelines for brochures
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- Established the Library voice (clear, polite) in all communications, no matter how mundane
